AMUST strengthens its position in the fashion industry with the acquisition of new owners.
With the acquisition of the fashion company AMUST, Innoventura and Henrik Nielsen have secured AMUST's potential and future as a supplier of shoes, bags and accessories to the fashion conscious women with unique style. AMUST was launched in 2009 and has managed in few years, to create an image associated with delicious and unique accessories. AMUST is today available across fashion stores across Scandinavia and their collections of shoe scarves, jewelry and bags are in all respects a must-have brand with a large number of fashion conscious women.
The new buyers Henrik Nielsen and Innoventura come with a background and a lot of experience in the fashion industry and Henrik Nielsen has been appointed as Managing Director of the company.
The new owners now unite to offer AMUST customers an even stronger product range and a wide range of competencies in Danish fashion.
In the process of acquiring AMUST, it has been crucial to take good care of the good customer relations that have been built over a number of years. Henrik Nielsen continues: "The many customers who have shown us confidence over the years can be completely confident in the new framework. Together with Innoventura, we will continue to deliver quality solutions and provide excellent service. "
"With the acquisition, we strengthen AMUST's position in the market. Our knowledge opens up new opportunities both in terms of product and market development, and we look forward to entering into a dialogue with customers about exploiting the potential of having united powers and competencies. "
We feel completely safe at AMUST acquisition. We will also take the opportunity to thank our Danish customers for the cooperation. " We look forward to continuing the good cooperation AMUSt current customers. Our clear vision is to provide a little more than expected and we wish the best for all of our customers. These days, we are working hard to get the last practical things in place around the collections.