The Vacation Edit

This summer take a vacation in the season’s latest footwear styles. Whether you’re heading to the beach, city or a more exotic location it’s time to start thinking about what to pack for your next trip.

If you’re spending your vacation days wandering the streets of Milan, London or New York, our flat sandals are the most appropriate option. The Ane and Jose sandals may be flat, but they don’t compromise on style. Pair them with colourful dresses for a fashion-forward look.

Come nightfall it’s time to switch it up to Nolia high heels. Slip this handmade leather pair on with a colour-block dress and you’re ready to go.

Whether you like your vacations to be more active or most of the time you are beach-bound a well-made pair of espadrilles is essential. Don’t shy away from colour and opt for a pair of Donna – a perfect pair for transforming jeans and swim suit. 

Vacation is the perfect time to experiment with colours and prints. Resist the urge to fall back on black and grey.

AMUST strengthens its position

AMUST strengthens its position in the fashion industry with the acquisition of new owners.

With the acquisition of the fashion company AMUST, Innoventura and Henrik Nielsen have secured AMUST's potential and future as a supplier of shoes, bags and accessories to the fashion conscious women with unique style. AMUST was launched in 2009 and has managed in few years, to create an image associated with delicious and unique accessories. AMUST is today available across fashion stores across Scandinavia and their collections of shoe scarves, jewelry and bags are in all respects a must-have brand with a large number of fashion conscious women.

The new buyers Henrik Nielsen and Innoventura come with a background and a lot of experience in the fashion industry and Henrik Nielsen has been appointed as Managing Director of the company.
The new owners now unite to offer AMUST customers an even stronger product range and a wide range of competencies in Danish fashion.

In the process of acquiring AMUST, it has been crucial to take good care of the good customer relations that have been built over a number of years. Henrik Nielsen continues: "The many customers who have shown us confidence over the years can be completely confident in the new framework. Together with Innoventura, we will continue to deliver quality solutions and provide excellent service. "

"With the acquisition, we strengthen AMUST's position in the market. Our knowledge opens up new opportunities both in terms of product and market development, and we look forward to entering into a dialogue with customers about exploiting the potential of having united powers and competencies. "

We feel completely safe at AMUST acquisition. We will also take the opportunity to thank our Danish customers for the cooperation. " We look forward to continuing the good cooperation AMUSt current customers. Our clear vision is to provide a little more than expected and we wish the best for all of our customers. These days, we are working hard to get the last practical things in place around the collections.

Get a grap on your Spring Summer shoe collection

Spring has finally reached us and the same goes for AMUST SS17 shoe collection.

From ballerinas to sneakers and sandals and least not flip flops in patent leather, suede and fringes, the new collection for sure will add a playful touch to the Spring/summer.

They are all very well made, lovely to look at and extremely comfortable to wear.  

Feminine and fun in a chick sexy way our shoes are for women who want to express their personality through their shoes and will appreciate and enjoy them . 

Team them with a timeless simple dress to bring sartorial interest and our forward thinking designs will for sure get you through the season in style. 

I for sure will invest in this fun and playful yet sophisticated trends to brighten up my Spring summer wardrobe, join me in shaking yours.

The Sneaker Trend

It has been impossible to fail to notice the huge  sneaker trend that has carried on from previous season and just growing more and more.

Dior created spectacular Haute Couture sneakers whilst Chanel’s runway was overrun by sneakers matched with petite Chanel suits and preppy dresses.

The sneaker culture has made it in to the luxury market and is here to stay. AMUST is also proud to present its new Spring Summer sneakers available in several colors.

Create a clashing look with a preppy summer dress or a tailored suit to go against all rules. The hardest part, will be which color to choose.